Image Directing · Makeup · Colour Analysis

Your Image,
Directed.

PYGMA Presence Lab decodes your unique visual identity — facial structure, colour season, and personal aesthetic — so that every look you wear is unmistakably you.

@pygma_lab 20 Posts · 57 Followers
PYGMA LAB

Why low
saturation makeup
became popular

It is not just a color trend. It reflects how beauty standards are changing.

WHAT IS PYGMA

Presence is not
an accident.
It is a science.

PYGMA Presence Lab is an image consulting studio that bridges the gap between who you are and how the world perceives you. Through rigorous analysis of facial proportion, visual weight, and personal colour theory, we craft a visual identity that is authentic, intentional, and unforgettable.

We don't follow trends. We decode why certain aesthetics work — and tailor them precisely to your face, your season, your presence.

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WHAT WE OFFER

Our Sessions

Four precisely designed sessions — each one a step toward owning your image completely. Led by Director Yujin, every class is personal, scientific, and transformative.

02 2:1 Group
$290 per person · 2.5–3 Hours
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K-Makeup Session

Image Directing + Makeup

PYGMA's signature K-Makeup Session combines Image Directing with full Makeup & Colour Analysis — a dual-discipline approach to understanding exactly how K-beauty principles apply to your face, your colouring, and your personal image. Offered as an intimate 2:1 session for two clients simultaneously.

IMAGE DIRECTING

Read Your Visual Identity

Director Yujin decodes the visual signals your face sends — first impression, image gap analysis, and the specific aesthetic language that belongs to you. We identify your face's natural hierarchy and how makeup can work with it, never against it.

MAKEUP & COLOUR ANALYSIS

Find Your Exact Palette

Through seasonal colour draping and undertone analysis, we determine your personal colour season — and translate it into precise K-beauty application: foundation undertone, lip family, eyeshadow depth, blush placement, and contrast level.

What You Leave With

K-makeup technique guide
Image direction brief
Facial proportion notes
Product recommendations
Live makeup application
03 1:1 Intensive
$390 per person · 3 Hours
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K-Makeup Session Intensive

1:1 Deep-Dive — Full Attention, Full Transformation

The intensive version of PYGMA's K-Makeup Session — structured as a private 1:1 for clients who want Director Yujin's undivided focus for three hours. Every analysis goes deeper, every recommendation is more precise, and every application is practiced until it feels like second nature.

WHAT MAKES IT INTENSIVE

More Time. More Depth. More You.

  • Full facial analysisproportion mapping, visual weight scoring, feature harmony review
  • Two full makeup looksapplied and taught, not just one
  • Live Q&A throughoutno rushed answers, every question addressed in depth
  • Personalised K-beauty routinebuilt around your products and your budget

What You Leave With

Two practiced looks
Personalised routine guide
Image direction brief
K-beauty product map
1 follow-up Q&A (email)
04 1:1 Signature
$690 6 Hours · Full Day
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Signature Session

Makeup + Style — The Complete PYGMA Transformation

PYGMA's most complete offering. The Signature Session fuses the full K-Makeup Intensive with the complete Styling Class — six uninterrupted hours with Director Yujin to decode, rebuild, and own your image from face to wardrobe. For those who are ready to stop guessing and start knowing.

SESSION STRUCTURE

Six Hours. Two Disciplines. One You.

Hours 1–3
K-Makeup Intensive

Complete colour analysis, facial proportion study, K-beauty technique application, and personalised makeup routine.

Hours 4–6
Styling Class

First impression analysis, body proportion mapping, body type theory, and full style direction — with concrete deliverables for your wardrobe.

The Complete Deliverables

Two makeup looks practiced
Personalised K-beauty routine
Style direction brief
Silhouette & fit guide
Neckline & jacket direction
Trouser & skirt volume guide
2 follow-up Q&As (email)
Best value · Save $80 vs. booking sessions separately

THE METHOD

Don't follow trends.
Understand them.

The PYGMA method is rooted in the same question posed in our content: "Why does this makeup work on Jennie, but not on Suzy?"

The answer is never the trend. It is always the individual — their facial proportion, their visual weight, their colour season. Trends are tools. What matters is whether that tool fits your face.

We take concepts from K-beauty, classical proportion theory, and seasonal colour science and translate them into practical, personalised direction for every client.

Proportion

Facial geometry, spacing ratios, and feature harmony. The structural foundation of every look.

Visual Weight

The perceived heaviness or lightness of features — and how makeup redistributes attention across the face.

Colour Season

Your skin's undertone, contrast level, and saturation range — the science behind which tones make you glow.

Image Direction

Synthesising all three into a coherent visual language — your personal presence, made legible to the world.

"Look at your own facial proportions first.
If your image leans more elegant, urban, or refined,
don't focus only on making the mid-face shorter.
Instead, figure out your Visual Weight."

— Director Yujin, PYGMAlab
Director Yujin
DIRECTOR YUJIN

THE DIRECTOR

Director
Yujin.

"Presence is not about being the most beautiful person in the room. It is about being the most clearly yourself."

Director Yujin is the founder and lead image consultant at PYGMAlab. With an extensive academic and professional background spanning fashion, beauty, and visual communication, she has developed a methodology that treats personal image as a precise, learnable science.

Her work sits at the intersection of K-beauty intelligence, classical proportion theory, and contemporary image direction — helping clients understand not just what works for them, but why.

Education & Background

  • Professor of Fashion, Beauty & Style
  • Chungkang College of Cultural Industries
  • Fashion Merchandising MA — Academy of Art University
  • Fashion Womenswear BA — London College of Fashion
  • University of the Arts London
  • Graphic Communication Design, BA — Hanyang University
  • PADO Brand Creative Director
  • SYZ Brand Creative Director
  • Fashion Show Direction
  • Including makeup, style, fashion & model casting for over a decade

PYGMA INSIGHTS

The science
we teach.

From K-beauty trend analysis to facial proportion science — our content educates and empowers.

ANALYSIS

Why does this makeup work on Jennie, but not on Suzy?

It comes down to three key elements in facial analysis: Proportion and Visual Weight. Understanding these before applying any trend is everything.

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TREND SCIENCE

Why low saturation makeup became popular

It is not just a colour trend. It reflects how beauty standards are shifting toward sophistication, restraint, and individuality over maximalism.

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TECHNIQUE

Everyone is following "mid-face shortening" techniques. Should you?

Even people whose mid-face is already short. A longer nose looks more elegant, chic, and sophisticated. Stop following trends blindly — look at your own proportions first.

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K-BEAUTY

Where idol makeup should sit — and where it shouldn't

K-pop idol aesthetics are built on specific facial archetypes. Director Yujin decodes which elements translate universally — and which only work for specific visual profiles.

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Follow @pygma_lab for weekly insights on colour theory, facial analysis, and image science.

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RESERVE YOUR SESSION

Begin your
Presence.

Fill in the form and Director Yujin will personally confirm your session within 24 hours. Your first consultation includes a complimentary 15-minute discovery call.

Confirmed by Director Yujin within 24h
Free 15-min discovery call for new clients
Sessions available in-person & online
Rescheduling up to 24h before session